My approach to design

“Design is a process that blends creativity with analysis to achieve a clear goal. It takes us from exploration to validation, from what we know to what we need to discover. Without losing common sense or overcomplicating things, design—when paired with good strategy—gives us results, direction, and a clear path forward.” – Javier Cherrera

Business Design

For startups and corporations looking to design, validate, and launch impactful products and services.

🚀 1.1 New products, services, and business model

Discover new business or product opportunities through design and experimentation.

🔍 1.2 Market and user research

Identify key trends and insights to help you make strategic, data-driven decisions.

🎯 1.3 Experimentation and validation

Business concept testing through iterative experiments to move forward with confidence.

🛠 1.4 MVP design and development

Create minimum viable products aligned with business and customer needs, prioritizing rapid learning and scalability.

Customer Experience Design (CX)

Transform the way users interact with your products and services.

📱 2.1 Digital Product Design

End-to-end experience design that combines functionality, usability, and visual appeal.

🔬 2.2 User Research

In-depth research to understand your customers and turn those insights into business opportunities.

🧪 2.3 Usability and Product Test

Evaluation of prototypes or final products, including user recruitment and insights analysis.

📊 2.4 Data & Funnel Optimization

Measure and improve user experience through usability analysis, funnels, and A/B testing.

Digital Transformation

Drive change within your organization through design and innovation.

🔄 3.1 Service Design

Redesign your services and internal processes to optimize them and deliver a stronger value proposition.

🎨 3.2 Workshops

Strategic sessions with your team to define and shape new ideas.

🌐 3.3 Consultoría en transformación digital

Acompañamiento a empresas en sus procesos de innovación para adoptar metodologías ágiles y diseñar experiencias centradas en el usuario.