“It’s not about doing just to do, son.”

In my journey as a designer, the most common issue I’ve encountered in design processes is the tendency to “do just to do.” Many times, design is treated like a […]

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Emilia Pérez and the future of AI

The backlash against Emilia Pérez from the Mexican audience snowballed quickly and relentlessly. But beyond the headlines, this phenomenon reflects a behavioral shift that’s been growing in recent years—fueled by […]

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Funnel optimization

Data has emerged as the primary wellspring of business insights, offering avenues to discover novel opportunities in products and services. While this concept has existed for some time, its momentum […]

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