Mazda Global Website

In collaboration with Mirum Agency, I participated in a project for Mazda Global. The objective of the project was to create a platform that could be easily reused and implemented by Mazda’s dealers worldwide, ensuring a high-quality website. The goal was to establish a unified brand identity and enhance the overall user experience.

We began researching the markets in the countries where this solution would be implemented. Our mission was challenging due to the extensive scope of around 100 mapped countries. There were numerous cultural, language, and contextual variables to take into account, such as internet connection speeds and reading direction (as not all parts of the world read from left to right).

The research primarily centered around understanding the needs of the dealers. However, we also made sure to delineate the requirements of the end users, aiming to explore ideas and solutions that could cater to both groups. Additionally, we conducted a comprehensive benchmarking analysis of their websites to identify strengths and weaknesses in that regard.

Once we had a clear grasp of the user needs, we embarked on exploring the available technological options to develop the most user-friendly solution. After careful consideration, we opted for a Content Management System (CMS) and devised a unique template using a block design system. This allowed us to create components that dealers could customize according to their preferences.

At the project’s culmination, we successfully crafted a comprehensive Umbraco template comprised of adaptable components that dealers could tailor to their specific requirements. In addition, we provided a manual outlining a cohesive brand experience and communication guidelines. This ensured that dealers comprehended the necessary steps and methods to follow.

UX Team: Fernanda Gonzalez, Sergio Gonzalez and Javier Cherrera