Javier Cherrera
Designer and strategist
hey@javiercherrera.com
I'm Javier. I have over eight years of experience in the design and innovation industry. My expertise spans from digital product design to conceptualizing service ideas and business models. I am proficient in design methodologies, possess strong problem-solving skills, and have a knack for proposing creative solutions.
Identifying the right problem or the opportunity worth pursuing by better understanding the context, the actors, and their interactions.
After analyzing, it's time to brainstorm and propose, hunting for those ideas or facilitating their generation with well-defined criteria.
Validate our ideas through experiments that allow us to have feedback from users observe their behavio.
The path to the desired solution is not a straight line, it is about knowing how to prioritize and make strategic and quick decisions to get closer to it.
Business Design for the Impact Veture Studio in Latam, Doing Research, Experiments and Prototyping Business Ideas.
Product and Business design for the TikTok style learning experience, using gamification and behavior science.
Product designer for digital banking, sales funnel optimization and implementation of design methodologies to create user-centered experiences.
Designer of conversational products and services for the most important chatbot startup in Latin America, working for brands such as FEMSA and Pepsi.
Product lead of the creative laboratory specialized in art and stories through new technological media such as AI, NFT, Metaverse. Consulting companies like Tv Azteca and important art galleries.
Founder of the coworking space focused on creative profiles. Organization of events and workshops for the creative community in CDMX.
You focus on how each piece (or part of the product) connects to create a final result that is solid and coherent. Ensuring that they fit well together and that the player can use them effectively to win the game. .
It’s the process of organizing the dynamics of the game. Here, you ensure that players know when it's their turn, how the tiles are distributed, and what to do if they run out of moves. It's the masterstroke of the entire experience. .
You focus on the big picture: how the game sustains itself in the long run, how it benefits all players, and how the game can evolve to remain relevant and exciting in future matches.
